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HOW MUCH DOES
A VIDEO COST?
About as much as a car...
Do you just need a stick-shift Ford to get you where you need to go?
Or do you want a self-driving Range Rover with air-conditioned seats and a custom paint job, that's going to turn every head in the neighborhood?
Price depends on the services you need, your involvement, and how prominently you want this particular video to lead your marketing.
Everyone hates hearing, “It depends,” so here's a breakdown of pricing at Bennett Creative.
Our minimum project budget for engaging with a new video client
Our average scope for video projects over the last twelve months
Our biggest scope for a video project over the last twelve months
At the end of the day, every video project is a custom endeavor.
There are dozens, if not hundreds, of different factors that go into each production that can affect the budget and turnaround time.
OK, SO WHAT AFFECTS A VIDEO BUDGET?
Here is non-comprehensive list of the services we provide that determine a project budget.
We love pitching concepts, write scripts and making storyboards for our project, but it is an added creative service. Also, some projects, like documentary-based projects, don't need as much.
2. DAYS OF FILMING
The number of days it takes to film a project creates a multiple for many line items.
We provide full casting services on the cheap, but it's talent & agent fees that can get expensive quickly. Agented actors, speaking lines, & usage terms can all add to the talent costs. Talent will also usually need wardrobe and a hair/makeup artist. Of course, not all projects need hired talent.
If we are shooting in your office, this probably costs $0, but for our more commercial videos and studio productions, renting locations can be a big line item.
5. ART DIRECTION
Once you have a location, you might need to art direction. That means dressing the scenes with curated furniture & props, or even building custom sets.
5. CREW SIZE
Budgets don't go up, they go up and out. The more custom the project, the more division of labor needed to pull it off effectively and safely.
6. NUMBER & LENGTH OF DELIVERABLES
Are we just editing one 30-second spot, or a whole 50-part online master class? How long is each deliverable?
7. ANIMATION / MOTION GRAPHICS
Frame by frame work is inherently time-intensive. We love doing it, but be prepared for a longer turnaround. See our animation work.
8. RUSH JOBS
Q: Can you get this to me in two weeks?
A: Probably, but it will cost you!
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