OLLY Vitamins
Explainer Videos With Custom Set Design and Motion Graphics
Q: How do you make an eComm video really stand out?
...By building four custom sets, hiring amazing talent, and adding dynamic motion graphics. Our friends at OLLY gave us an amazing opportunity to deploy all of our favorite elements of video production in this series.
OLLY needed videos to populate their eCommerce sites, but they wanted something with more flare than your typical demo video. After sharing some reference points, we got to work scripting and storyboarding the following spots. We wanted to go big with the visuals, so we enlisted art director Joscelyne Ponder to build four custom sets that we would use for 2-3 videos each. Wardrobe stylist, Jane Black, also did a great job matching wardrobe to the set design.
This was our biggest project of the year, but also the most rewarding. We love how these turned out and want to say a big thank you to the amazing crew that helped make it come together.
CREW
Director - Andrew Bennett
Producer - Nate Ellering
DP - Blake Mendoza
AC - Jacob Voss
Gaffer - Peter Klemek
Grip - Dan Leonard
Swing - Isaac Rowry
Wardrobe - Jane Black
HMU - Shanae Coffman
PA/BTS - Alex Larramendia
ART
Art Director - Joscelyne Ponder
Scenic - Janiece Gonzalez
Carpenter - George Robalino
Art Asst - Michaela Beach
Art Asst - Phil Rios
Art Asst - Jenny Durkin
Art Asst - Lauren Bruno
Art Asst - Adrien Hancock
POST - Bennett Creative
MFX/Audio - Ryan Scanlin
MFX/DIT - Charlie Boothby
MFX - Dorothy Bennett
TALENT
Kayah Franklin, Anna Schatte,
Kylen Chen-Troester, Olivia Nice
Behind the Scenes
Need a professional video production company to create marketing content? Bennett Creative has collaborated with hundreds of brands to help them tell their story through photo & video. In the realm of e-commerce, videos play an indispensable role in product sales. They provide an immersive and dynamic experience that static images alone cannot replicate. Videos showcase products from various angles, highlight features in action, and offer context on size and functionality. This interactive engagement fosters trust, boosts conversions, and offers potential buyers a clearer understanding of what they're investing in.
Bennett Creative listens to your branding goals and crafts custom motion graphics packages to make sure your website and social media are set apart from the competition. Motion graphics elevate video engagement by infusing creativity and information in a visually compelling format. Dynamic animations, text overlays, and captivating transitions capture viewers' attention, conveying complex concepts succinctly. These elements enhance storytelling, emphasize key points, and create a memorable viewing experience. Motion graphics amplify the impact of videos, making them more shareable and effective for conveying messages.