Prompts & Podcasts: Real Talk About AI and Social Media Strategy
- Bennett Creative
- 5 days ago
- 6 min read
“Here’s what I’m gonna do, I’m going to talk to you about AI while I’m recording. Then we'll turn it into content.”
This is actually a very normal conversation starter at Bennett Creative, a video production company in Austin, Texas. What followed in this conversation was less of a meeting and more of a caffeine-charged philosophy salon between founder Andrew Bennett and cinematographer Luke Fipps.
The topic? How AI, social media, and Gen Z’s authenticity radar are reshaping the world of video production and social media. And what smart creators should do about it.
The Robots Are Coming (But They Can’t Walk in a Straight Line Yet)
Andrew had just tried out Google Veo, the latest heavyweight in the AI video ring. His review?
“Mid.”
“It’s not that fun. It struggles with motion. It can’t do continuity between scenes. Ask it to show a woman walking through a living room talking to camera, it just… short-circuits.”
The current takeaway? AI still needs a babysitter. And that babysitter had better know how to write.
“What you still need,” Andrew said, “is a human who knows how to do screenwriting. Someone who can build an audiovisual treatment with narration and visual beats. Only then does AI start to get interesting.”
Luke nodded to Artlist’s enhanced prompts, which allow for deeper customization and creative control. The future, they agreed, belongs to prompt writers who can bridge creative vision and technical precision.
But both agree: AI needs a human in the driver’s seat. Someone who understands story beats, cinematic rhythm, and the psychology of viewers. Someone who can write a treatment like a poet and prompt like a wizard.
In other words: good AI output still depends on good old-fashioned human storytelling.
Prompt Engineering is Just Copywriting in Disguise
We’ve realized something interesting: AI is making copywriting sexy again.
A great prompt stack is just a mini screenplay. A sales funnel. A vibe. You’re still choosing adjectives, emotional arcs, and visual style. The only difference? You’re feeding it to ChatGPT or Midjourney instead of a camera crew.
“Prompt writing is just writing,” Andrew said. And more importantly, you can charge for it.
PJ Ace has gone viral with his AI generated videos. It’s all in the prompting; prompting as the art. It looks like story boarding, scripting and video directing all in a paragraph.
Bennett Creative video production has been doing this for a while. Not like PJ does to actually create a video, but using it as a tool to go out and create great videos in camera. We integrate AI tools into our video production process, not to replace human creativity, but to turbocharge it.
We’ve said this for a while, to keep your job in video production, become a ninja prompter for AI.
AI-Generated Content: Giving the Ick?
Pharma companies, beware. Your fibromyalgia commercial is potentially AI-generated, because it’s cheap and fast. But does the audience care?
“There’s something kind of gross about a fully AI show,” Andrew said. “No one’s lining up to binge-watch Season 2 of ‘Artificial Friends.’”
Still, for low-stakes, high-volume content like commercials on cable news, AI might be just fine. Some viewers may not even notice.
The interesting thing is that older generations (or people not in video production) can have a hard time deciphering if something is real or AI. The Bennett Creative team’s moms and dads are constantly sending AI content to their video production and social media guru children. So embarrassing mom….
And yet, some AI created videos are going viral, like the one for Puppramin. Is it because we’re so surprised by what AI actually does? How fast has it changed?
Social Media’s Authenticity Crisis
You can find us rabbit-hole scrolling through the comments on AI-generated TikToks more often than we like to admit. Our favorite comments are from the digital purists:
“I think I’ll only consume media made before 2022.”
Andrew predicts a coming split in social media. As AI becomes more pervasive, people will crave something real. The solution? A platform that bans AI entirely and returns to raw, in-the-moment content, à la BeReal 2.0.
“The next wave is a no-AI zone,” he mused. “Like how schools are going back to handwritten, in-person tests.”
He also floated the idea of a "Real Content" credential, something like the American Dental Association’s seal, but for film. Certified Human-Created. Now that’s a stamp of approval we’d click on.
This means the brands that win on social media will be the ones that feel like people, not AI.
Bennett Creative has always been here to help our clients show their human side, on camera, on social, and now… on podcasts.
The Podcast Explosion (and Why We’re All In)
Luke pointed out that the work Bennett Creative does - documentaries, event videos, real brand stories - isn’t replicable with AI. You can't fake your way through a live event or recreate a founder’s voice in a 60-second sizzle reel. And when it comes to social media?
Real still rules.
In fact, the success of longform podcasts and behind-the-scenes content proves one thing: audiences crave authentic human connection.
“That’s why we’re bullish on podcasts and social media,” Andrew said. “The algorithm rewards raw, unfiltered, human stuff.”
You can't talk about podcasting without talking about Joe Rogan.
Love him or loathe him, the guy gets more listeners than most national news networks. His Trump interview alone drew 58 million views. Why? Because it’s unfiltered. Long-form. Human. People are starving for conversation, nuance, and voices that don’t sound like corporate LinkedIn bots.
That’s why we’re going all in on podcasts.
We’re launching podcast production for clients and for ourselves. And coming this summer (drum roll please, we’re deeply excited): our own in-house podcast studio.
Whether you’re a founder, a content creator, or someone with a wild theory about aliens and oat milk, we’re building a place for your voice.
Now that we’re living in this sci-fi world of deepfakes and AI influencers, the human voice might be the most powerful brand tool left.
AI: More Than Just a Video Production Tool
Most of us think of AI as a search engine or professional assistant, something to help you write copy faster or brainstorm content ideas. But for a growing number of people, tools like ChatGPT are becoming something more personal: a space for reflection, encouragement, and support.
Luke mentioned that he uses it this way (ChatGPT roasted him for it - he’s not even a millennial, you bot). And he’s not the only one. Lots of people use ChatGPT not just to get ahead at work, but to stay grounded in their lives. They might ask it to act as a:
Mindset coach, helping them reframe limiting beliefs and set better goals
Therapist-like sounding board, offering support through difficult decisions or emotional challenges
Personal trainer, building custom workout plans tailored to their equipment, injuries, or energy level
Financial guide, offering budgeting ideas, savings strategies, or even prepping for big life transitions
Future self, helping them think long-term and visualize what really matters over the course of a life
It’s not a replacement for real professionals, but it’s a surprisingly powerful tool for self-reflection, motivation, and clarity. There’s something comforting about having instant access to a sounding board that’s always calm, always available, and endlessly curious about helping you figure things out.
This brings it back to Gen Z’s love of authenticity. They don’t want ChatGPT to make them look good, they want its help to cultivate the goodness in them.
We’re fascinated by the ways people are building deeper relationships with technology. Not just to move faster, but to live more intentionally.
So Where Does Bennett Creative Stand?
Let’s sum it up.
We use AI, but we also use cameras, microphones, gimbals, and good old-fashioned writing chops.
We believe in social media, but not in the way everyone else does. Not as a megaphone. As a place for storytelling.
We shoot real video. Real people. Real voices. Real stories.
We’re starting podcasts because we believe the most powerful content today isn’t just watched. It’s heard, unfiltered.
Ready to make content that cuts through the noise? Be it a beautifully lit video, a branded TikTok campaign, or your very first podcast, Bennett Creative is ready for you.
Reach out. Let’s make something real.
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