Google Ghosting You? Time to Call a Social Media Agency in Austin That Gets It

Why Bennett Creative Is Betting Big on Social Media, Video Production, and Podcasting

First, Some (Bad) News for Google Fans

If your marketing strategy still revolves around Google search rankings, we’ve got some tough love for you:

It’s not 2013 anymore.

This recent Wall Street Journal article caught our eye and had us raising our eyebrows in semi-shock. The Washington Post and Business Insider have seen their web traffic cut in half. Half! That’s not a typo. That’s the sound of decades of SEO strategy being eaten alive by chatbots..

Because let’s face it, people no longer need to click links to find information. They just ask ChatGPT or Gemini and get a neatly packaged answer without ever visiting your website.

This shift isn’t just hurting the news giants. It’s coming for your business blog, your service pages, your organic search leads. Which begs the question...

"How will you make up for that loss?"

Spoiler alert: you don’t wait around for Google to get its groove back.You pivot. Hard. And fast.

There Has Never Been a Better Time to Invest in Social Media (Seriously, We Mean It)

Here’s the good news: while Google might be going through a bit of an identity crisis, social media is having a full-on renaissance.

There has never been a better time to invest in social media. Organic. Paid. Video. Memes. LinkedIn carousels. Instagram Reels of your office dog. Whatever your vibe is, get it out there.

Why? Because unlike SEO, social media still works. And shows no signs of stopping.

Social is where people are actually spending their time. (Yes, we've taken up permeant residence on social media. Even if it wasn’t our job we’d still live by the scroll.)

Social media is how people discover new brands, follow along, and decide if they trust you (or unfollow you with extreme prejudice, yikes).

And if you’re running a business in Austin, or anywhere, really, you need a social media marketing agency that actually gets it.

(Hint: that's us. Bennett Creative. Nice to meet you. Also, we will travel for work.)

Social Media + Paid Ads = Post-Google Survival Kit

We won’t sugarcoat it. To make up for lost Google traffic, you’re going to need both:

• Organic content that builds your brand, shows off your team, and earns trust

• Paid ads that target your ideal customers and bring in real, measurable leads

  
  

One without the other is like tacos without salsa. Technically edible, but deeply disappointing.

By maintaining an organic post schedule and leveraging paid social campaigns, you can make up for the loss of traffic from Google searches.

This combo works across industries. Whether you’re a funky coffee shop, a small business startup, or a law firm with a surprisingly spicy Instagram presence.

Let's Talk Podcasts. Yes, Still. No, They’re Not Dead.

Now let’s talk about the unsung hero of 2025 content marketing: podcasts.

You know what isn’t getting cannibalized by AI search summaries?Long form, personality-packed, un-Googleable, human-to-human conversations.

Podcasting is exploding - and not just for influencers and crypto bros anymore. It’s for businesses, founders, thought leaders, and brands that want to stand out with depth, not just hacks. 

We’ve been producing podcasts for Elite25, an Austin real estate collective. Since starting the podcast, they’ve seen big growth on social media channels. People are tuning in. The personalities are big and interesting. 

And podcasts make social media content creation significantly easier. Here’s the kicker: a single podcast episode can fuel your entire social media content calendar.

We're talking:

• TikTok clips

• Instagram Reels

• YouTube Shorts

• LinkedIn posts

• Carousel graphics with the juiciest soundbites

• Even blog posts (like this one!)

  
  

So yeah, long-form is not dead. It’s your content flywheel. And we believe in it so much that…

Bennett Creative Is Launching a Podcast Studio (Cue the Applause)

Yep. It’s happening.

We’re not just a social media agency in Austin. And we’re not just the best video production company in Austin, either. We’re building something bigger.

We’re opening a podcast studio right here in Austin, Texas. With killer sound, cozy sets, sharp editing, and all the strategy you need to turn your voice into a full-blown content machine.

We’ll help you:

• Host a compelling show that doesn’t feel like a snoozefest

• Record, edit, and mix episodes with studio-quality gear

• Chop it up into short-form clips that pop on social

• Distribute it across platforms and promote it with smart ad spend

  
  

Whether you want to highlight your team, interview local talent, or become the voice of your industry, we’re here for it.

Real Talk: Why Social Media Is More Important Than Ever

We’re not telling you this so you’ll run to us for social media (though you should). We’ve seen social media help our clients (and ourselves) take off. We see the results. Social media is not just the fallback plan for your dying Google strategy.

It’s the main character now.

• It’s where people go to find brands they vibe with

• It’s where trust is built (or broken)

• It’s where your content can actually get seen without needing to pass an algorithmic Rubik’s cube

  
  

And best of all? You’re in control. You decide your voice. Your visuals. Your vibe. We can write the scripts for you, but you have all the editing and veto power. We want the authentic you to shine though. It’s that authenticity that gets you seen.

Social media is also one of the few places left where you can still go viral for free. Or at least weirdly famous in your niche.

And sometimes, that’s even better.

So, What Can a Social Media Agency in Austin Like Bennett Creative Do for You?

Glad you asked. We’re not just here to post your brunch photos (though we do love a good latte shot and waffles shot). We’re here to build real momentum through smart, strategic, scroll-stopping content.

What does that look like?

• Video production that slaps (and stops thumbs)

• Podcast production that’s professional and punchy

• Content calendars and copywriting that match your brand voice

• Paid social ads that don’t just burn money - they convert

• Analytics and reporting that actually make sense

And we do it all in-house, right here in Austin.

TL;DR (Too Long, Didn’t Rank):

• Google is slowly ghosting your website

• Chatbots are stealing clicks like it’s their full-time job

• Social media? Still hot. Still happening. Still yours to own.

• Podcasts are booming and make the best kind of content soup

• Bennett Creative is your go-to social media agency in Austin for all of it

Final Thought:

There’s no shame in feeling thrown off, and maybe greatly annoyed, by all the digital changes.

But the brands that win?

They adapt fast, create fearlessly, and meet their audience where they are, which is social, streaming, and scrolling. A wise person once said, to live life is to change… and all that.

So if you’re ready to stop chasing SEO ghosts and start building real connection…

Let’s make some noise.

Whether it’s video, podcasting, or social media strategy, Bennett Creative is ready to help your brand show up and show off. Contact us to make some of your own social media waves.