New Social Media Trend: Tame Impala Hits

By Bennett Creative — your friendly neighborhood Austin video production company and social media agency

Our stupid line? "When can you get those edit's done?" We ask our video editors this multiple times a day.

If you’ve opened TikTok or Instagram Reels anytime in the last two weeks, you already know what’s going on. The question “What is trending on social media now?” basically has one answer: Tame Impala is having a major moment, again.

Not a micro-trend.

Not a 24-hour audio spike.

But a genuine, cross-platform aesthetic takeover.

And the crown jewel of it all is one sound: “Come on Superman, say your stupid line.” The track’s hazy, dreamlike tone is dominating and it’s the kind of sound that instantly turns even a shaky iPhone clip into something that feels like a memory.

So why this song? Why now? And should your brand actually be using it? The Bennett Creative video production team would like to discuss.

Which Tame Impala song is going viral right now?

The biggest trending track is “The Less I Know the Better.” It’s being used for everything from reflective road trip footage to aesthetic coffee shop reels to emotional “day in the life” edits. The sound is everywhere — and it often reveals a vulnerable part of the the person or brand posting.

This song isn’t the only one pulling numbers. “Dracula” and “End of Summer” are also exploding across TikTok and Reels, as well as the classics, “Feels Like We Only Go Backwards,” and “Borderline” are having major revival moments. Some are new singles. Some are old anthems. All of them hit the cultural mood of 2025: soft, warm, wistful nostalgia.

That’s the cultural temperature right now — everything feels like a montage from a coming-of-age movie you once lived but can’t quite place.

What is the “Superman lyric” social media trend?

How does this trend work?

• The line “So come on Superman, say your stupid line” from “The Less I Know the Better” has become a social media meme — mainly on TikTok and Instagram Reels.

• The trend generally works like this: You lip-sync the lyric, then when the beat drops, you display a short phrase — an excuse, a habit, a recurring catchphrase — something you say too often. It’s part confessional, part self-roast, and part comedy.

• It’s resonating wildly. Thousands of creators have joined in, and celebrities like Hailey Bieber and Sabrina Carpenter have hopped in too.

In short: Tame Impala + relatable human flaws + nostalgic energy = one of the most viral audio trends of the season.

Why is everyone using “Come On Superman” for TikTok, Reels, and short-form content?

Because it taps into exactly what people want to feel in 2025: nostalgic, soft, cinematic, and a little bit emotional.

The internet is collectively exhausted — from stress, from the news cycle, from the cost of existing as a human being. Nostalgic content feels safe.

It’s warm. It’s cozy. It reminds people of simpler times, especially the 2010s, which somehow feel like fifty years ago and yesterday at the same time.

The girlhood aesthetic, retro color grades, dreamy slow zooms, sunset clips, and emotional “micro-moments” all complement the song perfectly. When you pair that audio with cinematic visuals, it creates content people will save, share, and rewatch. It’s not just a trend — it’s a mood decoder.

Is “Come On Superman” the new Tame Impala sound or just a one-off?

It’s surprisingly representative of where Tame Impala seems to be headed. Music writers at Rolling Stone, Pitchfork, and DIY Magazine have all pointed out that this softer, more atmospheric style feels like a natural evolution from The Slow Rush. It still has the signature dreamy haze fans love, but with a matured, introspective quality.

Basically: it’s still Tame Impala. Just older, wiser, and slightly more emotional — like most of us.

Why this lyric — and this song — is perfect for 2025’s social media mood

There are a few reasons this trend works so well.

1. It blends nostalgia and relatability

“The Less I Know the Better” is nearly a decade old — but its dreamy, melancholic vibe still hits. For many listeners (especially late-teens and 20-somethings), the song evokes memories of simpler — or at least earlier — times. Pairing that with a modern self-mocking format (the “stupid line” confession) taps into a collective nostalgia for youth, awkwardness, and realness.

2. It’s emotional enough to feel cinematic, but casual enough to be everyday

The song’s production — moody bassline, psychedelic leanings, shimmering synths (yes we got our start in music) — gives videos a cinematic, moody vibe. But it still feels like something you could record on your phone at 2 a.m. That duality makes it perfect for creators who want aesthetic polish without overproduction.

3. The format invites vulnerability disguised as humor

People are tired of hyper-polished, glossy content. This trend invites honesty disguised as a joke: the low-effort excuse, the performative apology, the little habits we all hide. It’s cathartic and universally understandable — which makes it shareable and share-worthy.

4. It rides the broader nostalgia surge

We’re deep in a nostalgia wave. Everything from early 2010s aesthetics to high-school-era feels is trending. “Come On Superman” taps into that by reviving a beloved indie-pop track, making it relevant again, and giving it a fresh interactive layer.

Why nostalgia is trending — and the question we get the most

One of the most common questions we hear at Bennett Creative is:

“Why is nostalgia suddenly everywhere on social media?”

The honest answer is that people are nostalgic when the present feels chaotic. Nostalgia creates emotional safety, and right now it’s functioning almost like a collective coping mechanism. The pre-pandemic world feels like a different universe and people are craving that feeling again since it feels like everything has gone downhill since the pandemic. The 20-teens aesthetic, Tumblr-core visuals, soft indie music, and anything reminiscent of early girlhood or high school are exploding because they deliver emotional comfort.

Plus, Gen Z is driving the social media bus at the moment and they’re nostalgic for the sounds of their earlier days. Easier times, less stress, good music. Plus there are actually healthy benefits from nostalgia. Connectedness, a reason to keep going, creativity - to name a few.

So all the nostalgia isn't just a trend — it’s a cultural release valve and it's potentially carrying us through.

What songs (and vibes) should creators be paying attention to

The “Come on Superman” clip is just the tip of the iceberg. Here are a few trending songs and vibes (beyond Tame Impala):

• Man I Need — Olivia Dean, Soft, soulful, and emotionally raw. Works great for storytime videos, emotional montages, and “real‑life feelings” content. 

• Chest Pain (I Love) — Malcolm Todd, A heartfelt breakout track that’s been trending on TikTok for storytelling content, personal reflections, and cinematic‑style edits. 

• Nights Like This — The Kid LAROI, Good for late‑night vibes, introspective or emotional reels, and moody content with cinematic or urban visuals. 

• Glow — nimino Soft, warm, uplifting — playing this under lifestyle, cozy, or aesthetic‑driven content gives off chill, feel‑good vibes. 

• Meridian — ODESZAA Cinematic electronic track that's trending for drone footage, travel videos, and inspirational storytelling clips. 

For creators or brands working with an Bennett Creative video production and social media agency, these tracks are essentially free mood-boards — perfect for lifestyle brands, travel, personal storytelling, or anything that wants to hit an emotional nerve.

What is trending on social media now — and is it right for your brand?

Here’s the honest truth: not every trend is for every brand. And chasing every trend is the fastest way to look chaotic, inauthentic, and deeply confused online.

But if a trend matches your brand tone, audience, and visual style, it can be a massive strategic advantage.

Tame Impala trends, for example, work beautifully for lifestyle brands, creative agencies, cafés, restaurants, fashion labels, wellness companies, travel brands, beauty brands, nostalgic or aesthetic-forward businesses, and personal creators with a storytelling vibe.

They’re also incredibly strong for cinematic content — which is where an Austin video production company can elevate your visuals enough to feel polished while still native to social platforms.

If you have a definitive brand voice and this type of trend doesn't align, let it pass. If you need help finding and honing your brand's voice on social media, that's what we're here for.

So… what social media trend should your brand be doing right now?

The trend that fits your brand’s voice and has cultural energy behind it.

Right now, that can mean leaning into trends that feel dreamy, aesthetic, and emotionally evocative - if it's on brand for you. This trend could work for honestly anyone. An attorney could use it, their 'stupid line' being: "it depends". But only if their feed already has playful elements like Ted Lorenz. For other attorney's this would seem out of left field and feel weird. Maybe your brand doesn't do trends - stick with that.

If you want to use social media trends without feeling like you’re chasing them — or if you’re unsure how to translate “vibes” into actual content that performs — that’s where we come in. As an Austin video production company and social media agency, Bennett Creative helps brands navigate trends, elevate visuals, and create content that actually resonates with the cultural moment.

And yes, we’ll absolutely film your golden-hour montage. Reach out!