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  • Writer's pictureBennett Creative

10 Benefits of Animation in Marketing Videos

Updated: May 23

Digital marketing is an ever changing beast leaving businesses to constantly seek innovative ways to capture the attention of their target audience. One powerful tool that has gained immense popularity in recent years is animation. Animated marketing videos have proven to be a game-changer, offering a dynamic and engaging medium to convey brand messages. 

Here at Bennett Creative video production and marketing, we’ve been using animation to help Austin, Texas companies tell their visual story since 2017. We have a talented team of animators and designers that create compelling and persuasive animations that leave a lasting impact on the target audience. In this blog post, we will look at ten benefits of incorporating animation into marketing strategies, exploring how it elevates the overall impact and effectiveness of promotional content.

1.Captivating Visual Appeal

Every business needs video content for marketing and one of the primary advantages of using animation in marketing videos lies in its ability to captivate the audience visually. Animated characters, vibrant colors, and creative visual effects have the power to instantly grab attention and make a lasting impression. Unlike traditional forms of video content, animation allows brands to break free from the constraints of reality and create visually stunning, imaginative worlds that resonate with viewers on a deeper level. The entire video doesn’t need to be animated, by simply adding in animated components, your marketing video can be taken to the next level.

Animated explainer video created by Bennett Creative for Ojo.

2. Simplifying Complex Ideas

Complex ideas and intricate processes can often be challenging to convey through traditional means. Animation, however, provides a solution by simplifying complex concepts and making them easily digestible for the audience. Through the use of animated visuals, businesses can break down intricate details, turning them into engaging and comprehensible explainer videos like the one above that Bennett Creative did for a client. This not only facilitates better understanding but also ensures that the audience retains essential information, fostering a more profound connection with the brand.

3. Increased Shareability

In the age of social media, shareability is a key factor in the success of any marketing campaign. Animated videos have a higher likelihood of being shared across various platforms due to their entertaining and visually appealing nature. Whether it's a humorous animated skit or an emotionally resonant storyline, animation videos tend to go viral more frequently than static content. This increased shareability not only expands the reach of the marketing message but also amplifies brand visibility and awareness. For tips on where to share you animated video content check out this blog post Bennett Creative did on social media marketing.

4. Extended Reach Across Age Groups

Animation possesses a universal appeal that transcends age barriers. Whether targeting children, millennials, or older demographics, animated video content has the ability to resonate with diverse audiences. The versatility of animation allows businesses to adapt their messaging and visual style to cater to different age groups, ensuring that the marketing videos remain relevant and appealing across a broad spectrum of consumers.

Nixta Taqueria animated brand video by Bennett Creative showcases the company's personality.

5. Enhancing Brand Personality

Every brand has a unique personality, and animation provides a versatile canvas to express and enhance that personality. Whether it's through the use of a mascot, animated characters, or a distinct visual style, animation allows businesses to infuse personality into their brand videos. This emotional connection helps humanize the brand, making it more relatable to the audience and establishing a stronger and more memorable brand identity.

6. Cost-Effective Production

Producing live-action videos often involves substantial costs related to actors, sets, and location rentals. Animation, on the other hand, offers a cost-effective alternative without compromising on creativity or visual impact. The ability to create stunning visuals through digital tools significantly reduces production expenses, making animation an attractive option for businesses with varying budget constraints. This cost-effectiveness allows brands to allocate resources more efficiently and invest in other crucial aspects of their marketing strategy.

7. Flexibility and Adaptability

One of the key strengths of animation in marketing lies in its flexibility and adaptability. Changes in branding, messaging, or market trends can be seamlessly incorporated into animated videos without the need for extensive reshooting or rebranding. This agility ensures that marketing content remains relevant and up-to-date, allowing brands to respond quickly to evolving consumer preferences and industry dynamics.

8. Improved Message Retention

Studies have shown that people tend to remember video content better than text. Animation, with its combination of visuals, sound, and narrative, enhances message retention significantly. Complex ideas can be simplified and conveyed in a way that is both entertaining and memorable. The dynamic nature of animation keeps viewers engaged, increasing the likelihood that they will retain and recall key information, ultimately influencing their purchasing decisions.

9. Creative Storytelling

Effective storytelling is a cornerstone of successful marketing, and animation provides a unique platform for creative storytelling. Through animation, brands can weave compelling narratives that resonate with the emotions and experiences of their target audience. One thing Bennett Creative really prides ourselves on is storytelling. Whether it's a brand origin story, product demonstration, or customer testimonial, animation allows for the creation of compelling and emotionally resonant brand videos that leave a lasting impact on viewers.

10. Measurable Impact with Analytics

Analytics play a crucial role in evaluating the success of marketing campaigns. Animated videos, when distributed through online channels, offer the advantage of detailed analytics. Marketers can track metrics such as views, engagement, and click-through rates, providing valuable insights into the effectiveness of their animated video content. This data-driven approach allows for continuous refinement and optimization of marketing strategies to ensure maximum impact and return on investment.

Is Your Brand Ready for Animation?

The integration of animation into marketing videos offers a multitude of benefits that contribute to a more impactful and successful promotional strategy. From captivating visual appeal and simplified communication to increased shareability and cost-effective production, animation emerges as a versatile and dynamic tool for brands seeking to elevate their marketing efforts. As the digital landscape continues to evolve, businesses that harness the power of animation will likely find themselves at the forefront of engaging and resonating with their target audience in the most compelling way possible.


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