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  • Writer's pictureBennett Creative

The Power of Video: The Game Changer in Marketing Your Business

Updated: Apr 3

Raise your hand if you’ve been in this scenario: You’re scrolling Instagram and an eye-catching video for a supplement makes you pause. The script is clever, the backdrop is bright, colorful and aesthetically pleasing, making you realize you didn’t know how badly you needed this vitamin. Next thing you know, you’ve clicked through the brands page and somehow ended up with said vitamins being shipped to you in 3-5 days. Short videos are the major power player in marketing these days.

In this digital age, where attention spans are fleeting and competition is fierce, small businesses face the challenge of standing out in a crowded marketplace. One powerful tool that has emerged as a game-changer is video content. The synergy between video production and marketing has proven to be a dynamic force, offering small businesses a unique avenue to connect with their audience, build brand awareness, and drive engagement. This blog post explores the multifaceted significance of video production and marketing for small businesses, shedding light on their transformative impact, and how Bennett Creative in Austin, Texas can help take your marketing game to the next level. From your website to social media channels, the video production and marketing team at Bennett Creative is here to make your small business stand out in the crowd.

 Is video marketing still as important as search and display campaigns?

Video marketing continues to hold significant importance in the realm of digital advertising, maintaining its relevance alongside search and display campaigns. While search campaigns cater to users actively seeking information and display campaigns aim to capture attention through visual elements, video marketing offers a dynamic combination of both. 

Videos have the ability to convey compelling narratives, evoke emotions, and showcase products or services in an engaging manner. With the growing popularity of platforms like YouTube and the integration of video content in social media, businesses can effectively reach and captivate their target audience. 

Furthermore, video content enhances brand visibility and fosters a more memorable connection with consumers. In an era where attention spans are often fleeting, video marketing remains a powerful tool to communicate messages effectively, making it a valuable component of a comprehensive digital marketing strategy alongside search and display campaigns.

How does video marketing enhance engagement and connection?

First off, video production allows small businesses to humanize their brand by putting a face and personality behind the logo. Through storytelling and visual elements, businesses can forge a more personal connection with their audience, fostering trust and loyalty. One of Bennett Creative’s highest goals is helping you tell your story, by collaborating with you to write the script and also visually highlighting your product or service, getting across exactly what you want consumers to know about your brand.

Alongside humanizing the brand, video content has the power to evoke emotions in a way that text and images often struggle to achieve. Small businesses can leverage this emotional appeal to create a lasting impact on viewers, establishing a deeper connection that goes beyond mere transactions.

How can video content build brand awareness?

Video marketing provides an opportunity for small businesses to create memorable and shareable content. With the potential to go viral, well-crafted videos can exponentially increase brand visibility, putting the business in front of a wider audience. Bennett Creative thrives at well-crafted videos. From screen writing to filming to animation and editing, we throw all our creative force into it, working to make the best shareable video content for your brand.

In a market saturated with similar products or services, video content sets small businesses apart. The ability to showcase unique selling propositions, demonstrate expertise, and highlight the company culture gives them a competitive edge. On social media, videos about your brand go so much further than a still image with a caption.

How does video marketing boost SEO and online visibility?

Google loves video. Search engines prioritize video content, making it an effective strategy for improving a small business's online visibility. Video marketing with Bennett Creative enhances search engine optimization (SEO), leading to higher rankings and increased organic traffic. If you’re on social media at all, you know that videos and reels get a preference in your feed over still images, hello TikTok. We recently started a blog for a client and included a video in one of the first posts. The post with the video had numerous views within a few days without promotion of the blog anywhere, compared to the posts without video content which had fewer views. 

Small businesses can repurpose video content across multiple platforms, reaching a broader audience. From social media channels to the company website, videos can be tailored to suit different platforms, maximizing their impact. When working with Bennett Creative we don’t just create video content for your business, we also work with you on how to best use the brand videos across social media platforms. We want you to get the most out of your Bennett Creative product videos. 

How can I use video content to demonstrate products and services?

For businesses offering tangible products, Bennett Creative video production offers a dynamic way to showcase features and benefits. Potential customers can see the product in action, facilitating a better understanding of its value.

Customer testimonials in video form carry more authenticity, influencing potential clients with real-life experiences. Additionally, service-oriented businesses can use explainer videos to explain complex processes or services in a more digestible format. Bennett Creative created an explainer video using stop motion graphics for TicketBud, using the video content to detail how the ticketing service worked in a fluid, entertaining way. 

Is video production with Bennett Creative cost-effective?

While video production may seem resource-intensive initially, the long-term benefits often outweigh the costs. As the saying goes, spend money to make money. High-quality videos have a timeless quality, providing ongoing returns on the initial investment. In this day and age, you need video content to catch the eyes of consumers. We’re here to not only catch eyes, but provide great brand videos helping your business flourish. 

Through online platforms, videos have the potential to reach a vast audience at minimal costs compared to traditional advertising methods. This scalability is particularly advantageous for small businesses with limited budgets. We all know it’s free to post on social media, so why not post a high quality, clever video that makes people pause the scroll and click over to your company page?

Video production in a nutshell.

The fusion of video production and marketing offers small businesses an unparalleled opportunity to thrive in the modern business landscape. From building emotional connections and enhancing brand awareness to boosting SEO and providing a cost-effective marketing strategy, the benefits of video content are manifold. As technology continues to evolve, small businesses that embrace the power of video are not only adapting to current trends but are also future-proofing their presence in an ever-competitive market. Bennett Creative is here to create that high quality content for your business and help take you to the next level.


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