elpreole, Fashion Vidoes & Photography
Single day, studio shoot in Austin, Tx to capture product photos and video for fashion brand elpreole's new handbag.
Creative
We were thrilled to be the team to help Houston-based brand, elpreole launch the Aarna premium crossbody leather handbag! The campaign's goal was to capture the essence of this luxury accessory, showcasing how it seamlessly complements every outfit and every occasion. Just like elpreole's commitment to quality and style, the Aarna handbag is designed to elevate your look effortlessly and we wanted to capture this in the video and photos we shot.
This shoot was a blast. We worked with Isaac Rowry as director and key photographer and art director CJ Johnson. We cast two models as talent, sent tons of mood boards and inspiration videos to the client, booked a day at Aduro Studios in Austin, Tx and sourced wardrobe.
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At Bennett Creative, we love taking on fashion photography and video projects because they give us room to experiment and push boundaries. Shoots like these let us get inventive, like the time we turned the lights out and used iPhone flashlights to paint streaks of light across the frame. Fashion work brings out our most creative side, and we’d love to take on more Austin fashion photography and video projects that let us play with style, mood, and storytelling. We are proud to have partnered with elpreole to bring this campaign to life and thankful we got to have so much fun doing it.
Scope
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Single day studio shoot in Austin, Tx
Deliverables
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(1) 2-min product video
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(9) 15-sec social media videos
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(50) edited lifestyle & product photos
Videos, but Make It Fashion
Fashion videos for social media need to grab attention in seconds. We make quick, dynamic clips with bold visuals, good music, and seamless edits that immediately draw viewers in. Whether it’s vertical Reels for Instagram and TikTok, square clips for Facebook, or widescreen for YouTube, we format each video to shine on its platform while showcasing style, movement, and personality.
Fashion moves fast and as a fashion brand, staying visible and relevant means consistently sharing fresh video content. Video is one of the best ways to showcase creativity, from new designs to seasonal collections, keeping audiences engaged and excited about what’s next. It also provides a chance to educate viewers by offering styling tips, trend insights, and behind-the-scenes looks that make your brand approachable and authoritative.
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Regular video updates build trust and strengthen a brand’s reputation. When audiences see a company actively sharing its vision and expertise, they’re more likely to feel confident and connected. Social media thrives on this kind of consistent content, helping fashion brands maintain visibility across platforms like Instagram, TikTok, and YouTube while adapting quickly to new trends and audience interests.
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Video also creates a feedback loop, letting brands learn what resonates with different audiences and fine-tune their approach. Over time, these videos establish the company as a fashion authority, demonstrating both creativity and reliability. In a competitive market, consistent, high-quality video content isn’t just nice to have—it’s essential for standing out and leading the conversation in the fashion industry.
Fashion companies rely on high-quality photography for their websites and social media channels for several key reasons, each contributing to their overall success in the digital landscape:
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Visual Appeal: High-quality photographs enhance a fashion company's website and social media profiles, making them visually appealing and inviting to users. Stunning images can capture attention and create a positive first impression.
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Professionalism: High-end photography conveys professionalism and attention to detail. It shows that the company invests in its brand image and cares about the quality of its products or services.
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Product Showcase: Fashion products are often intricate and detailed. High-quality images can effectively showcase their design, fabrics, and craftsmanship, helping potential customers appreciate the value and quality of the products.
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Brand Consistency: Consistent, high-quality imagery across a fashion company's digital platforms reinforces brand identity and recognition. It ensures that the brand's aesthetic is conveyed consistently, building trust among the audience.
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Storytelling: Images can tell a compelling story about a fashion product or collection. They can convey the brand's inspiration, values, and lifestyle, helping to create an emotional connection with the audience.
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Social Media Engagement: In the competitive world of social media, striking images are essential to grab users' attention as they scroll through their feeds. High-quality photos are more likely to be shared and engaged with, increasing a company's social media reach.
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User Experience: On websites, high-quality images contribute to a positive user experience. They help users visualize the products, understand the brand's style, and make informed purchasing decisions.
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Competitive Edge: In the fashion industry, where trends change rapidly, high-quality visuals can set a company apart from its competitors. They can help establish the brand as a trendsetter and innovator.
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Search Engine Optimization (SEO): High-quality images, when properly optimized with descriptive alt text and relevant keywords, can improve a fashion company's search engine rankings. This can lead to increased organic traffic to their website.
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Advertising and Marketing: For fashion companies, advertising campaigns often rely on captivating visuals. High-end photography is essential for creating compelling advertisements that resonate with the target audience.
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Product Launches: When launching new products or collections, stunning images generate excitement and interest among potential customers. They can be used in teasers, lookbooks, and promotional materials to create buzz and anticipation.
High-quality photography is a critical asset for fashion companies looking to succeed. It enhances their online presence, communicates professionalism, and helps showcase their products and brand identity effectively. The investment in high-quality visuals pays off in improved engagement, user experience, and overall brand recognition.