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Elpreole

Product Photos and Video 

Video Production for Fashion Brand

We were thrilled to be the team to help launch elepreole's, Aarna premium crossbody leather handbag! The campaign's goal was to capture the essence of this luxury accessory, showcasing how it seamlessly complements every outfit and every occasion. Just like elepreole's commitment to quality and style, the Aarna handbag is designed to elevate your look effortlessly. We are proud to have partnered with Elepreole to bring this campaign to life and cannot wait for you to experience the elegance of the Aarna handbag for yourself.

Turnkey Video & Photo Content Production

Bennett Creative did a turnkey production with video, motion graphics and photography assets delivered. We handled concepting, scripting, storyboarding and casting. Then we flew up to Ithaca, NY where we scouted locations and linked up with a local crew for 2.5 days of filming and photography. Lastly, we brought the footage back to Austin to provide full post-production support through editing, motion graphics, sound design and color. 

Thank you to the awesome cast and crew that helped make this project a success. Thank you to Sharpen for having us on board. Congratulations on your big launch!

Ask About a Video Package for your Fashion Startup

In the fast-paced world of fashion startups, video has emerged as a powerful tool for conveying intricate design details and brand narratives. Video content allows these companies to showcase their products and collections in a dynamic and engaging way, helping potential customers grasp the essence of their brand.

By putting a spotlight on the creative minds behind the brand, video humanizes fashion startups, establishing a personal connection with their audience and fostering trust and credibility. ​ Moreover, video content is highly shareable on social media platforms, amplifying the reach of fashion startups and increasing brand visibility. It serves as a key component of their marketing strategy, helping them carve out a distinct online presence in a crowded marketplace.

Additionally, video content can be leveraged for customer engagement and education, enhancing the overall user experience and reducing the reliance on lengthy written materials. ​ Overall, compelling video content is crucial for fashion startups to effectively communicate their brand identity, engage with their audience, and thrive in the competitive landscape of the fashion industry.

Brand Photography
Austin Video Production Commercial Photographer Andrew Bennett Creative Marketing

Fashion companies must create and share new video content regularly to stay ahead in the fast-paced world of fashion. Here's why:

  1. Showcasing Creativity: Fashion is all about creativity and innovation. Regular video updates allow fashion companies to showcase their latest designs, trends, and collections. This keeps their audience engaged and attracts new followers, demonstrating that the company is at the forefront of fashion.

  2. Educating the Audience: Fashion can be complex, with new styles and trends emerging frequently. Regular video content can provide valuable insights, fashion tips, and styling advice, helping viewers stay up-to-date and make informed fashion choices.

  3. Building Brand Trust: Consistent video content production signals reliability and commitment. Customers are more likely to trust a fashion brand that regularly communicates and shares its creative vision, creating a stronger brand reputation.

  4. Social Media Visibility: Regular video updates on platforms like Instagram, TikTok, and YouTube keep the company's social media presence active and engaging. This leads to increased organic reach, as platforms often prioritize accounts that produce regular, engaging content.

  5. Adapting to Trends: Fashion trends can change rapidly. Regular video content allows fashion companies to adapt to these shifts quickly. For example, a new fashion trend may require a video series, fashion show, or styling tutorial to address market demand.

  6. Competing in SEO: Search engines favor fresh, relevant content. Regularly updated video content can improve a company's search engine rankings, making it more discoverable to potential customers searching for fashion inspiration.

  7. Feedback and Iteration: Regular video content provides an opportunity for companies to receive feedback from their audience. This feedback loop helps refine designs and collections based on real-world preferences and trends.

  8. Engaging Different Audiences: Fashion companies often have a diverse audience with varying fashion preferences. Regular video content can cater to these different segments, showcasing a variety of styles and trends to appeal to a broader audience.

  9. Establishing Fashion Authority: Sharing insights and expertise through video can help fashion companies establish themselves as authorities in the fashion industry. Regularly addressing fashion trends, styling tips, and industry news can build credibility and trust with their audience.

  10. Competitive Advantage: In a crowded fashion market, the ability to consistently produce high-quality video content sets a company apart from competitors. It shows dedication to fashion creativity and engagement, positioning the company as a fashion leader.

 

In conclusion, regular video content production is essential for fashion companies to maintain a competitive edge, build trust with their audience, and stay relevant in the ever-evolving fashion landscape. By leveraging video content effectively, fashion companies can connect with their audience, showcase their creativity, and establish themselves as leaders in the fashion industry.

Fashion companies rely on high-quality photography for their websites and social media channels for several key reasons, each contributing to their overall success in the digital landscape:

  1. Visual Appeal: High-quality photographs enhance a fashion company's website and social media profiles, making them visually appealing and inviting to users. Stunning images can capture attention and create a positive first impression.

  2. Professionalism: High-end photography conveys professionalism and attention to detail. It shows that the company invests in its brand image and cares about the quality of its products or services.

  3. Product Showcase: Fashion products are often intricate and detailed. High-quality images can effectively showcase their design, fabrics, and craftsmanship, helping potential customers appreciate the value and quality of the products.

  4. Brand Consistency: Consistent, high-quality imagery across a fashion company's digital platforms reinforces brand identity and recognition. It ensures that the brand's aesthetic is conveyed consistently, building trust among the audience.

  5. Storytelling: Images can tell a compelling story about a fashion product or collection. They can convey the brand's inspiration, values, and lifestyle, helping to create an emotional connection with the audience.

  6. Social Media Engagement: In the competitive world of social media, striking images are essential to grab users' attention as they scroll through their feeds. High-quality photos are more likely to be shared and engaged with, increasing a company's social media reach.

  7. User Experience: On websites, high-quality images contribute to a positive user experience. They help users visualize the products, understand the brand's style, and make informed purchasing decisions.

  8. Competitive Edge: In the fashion industry, where trends change rapidly, high-quality visuals can set a company apart from its competitors. They can help establish the brand as a trendsetter and innovator.

  9. Search Engine Optimization (SEO): High-quality images, when properly optimized with descriptive alt text and relevant keywords, can improve a fashion company's search engine rankings. This can lead to increased organic traffic to their website.

  10. Advertising and Marketing: For fashion companies, advertising campaigns often rely on captivating visuals. High-end photography is essential for creating compelling advertisements that resonate with the target audience.

  11. Product Launches: When launching new products or collections, stunning images generate excitement and interest among potential customers. They can be used in teasers, lookbooks, and promotional materials to create buzz and anticipation.

 

In summary, high-quality photography is a critical asset for fashion companies looking to succeed in the digital age. It enhances their online presence, communicates professionalism, and helps showcase their products and brand identity effectively. The investment in high-quality visuals pays off in improved engagement, user experience, and overall brand recognition.

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