Live Action + Animation
Software Commercial Video
DoneDone is on a mission to simplify your life. Their software provides a platform for bug tracking, project management, and customer support with everything you need and nothing you don't. They just launched the second edition of their software.
For the DoneDone Brand Video we used a classic software commercial format of spokesperson and motion graphics. This is a great way to explain the software while also giving some visual clues to how it looks and operates.
This commercial was a huge team effort. We collaborated with DoneDone on the script. Then our own Helaine Bach sketched out the storyboards you see below. With Blanca Gomez casted as our Project Manager and space rented from the wonderful Eastern Rise team, we were ready for production. We also threw a few Bennett Creative members in as extras. Check out those cameos.
Michael Sanders and Ka Wai Cheung of DoneDone were a dream to work with. We were able to strike a great balance of creative freedom and client collaboration. We are excited to do more work in this direction, with clients like DoneDone, and with this amazing crew.
DoneDone - Software Commercial
Andrew Bennett - Director / DP
Dorothy Bennett - Motion Graphics
Juan Gonzalez - 1st AC
Leita Vatikani - Art Director
Helaine Bach - Motion Graphics / Storyboard
Marshall Witte - Audio
Kristi Drake - Hair & Makeup
Morgan Bond - Gaffer
Brian Galindo - Gaffe PA
Anna Richards - Art PA
Carson Blair - PA / BTS
Blanca Gomez - Spokesperson
Thank you to Eastern Rise for letting us
film in your beautiful office space.