Century Law Firm, TV Commercials & Social Media
Four day location shoot to capture TV ads and brand explainers as well as monthly shoots for social media content in studio and around Austin, Tx.
Creative
When pitching to Century Law Firm for a few TV Commercials, we won them over with our "Debt Monster" idea. To bring this concept to life, we sourced a custom-built, massive yellow monster costume and a giant credit card prop to serve as the physical embodiment of financial stress. The creative concept followed the monster as it shadowed everyday people, eating their hard-earned money until Century Law Firm stepped in to intervene.
The production had us flexing our logistical planning muscles. For the first commercial, our crew managed three location changes in a single day: filming in a local grocery store, a restaurant, and a local park. On day two, we scaled up to a university baseball stadium, managing a large cast of talent and coordinating complex shots across the grounds. From initial location scouting to final script revisions, we handled every moving part to ensure the Monster looked as memorable as possible - including keeping cast, crew, and the stunt man in the monster costume cool in the blistering Texas heat.
In addition to the broadcast spots, we produced two professional explainer videos at the Bennett Creative studio. We worked directly with Century’s attorneys to translate complex debt-settlement jargon into clear, consumer-friendly scripts. By finding talent to mirror the firm’s approachable brand, we created educational content that builds immediate trust with potential clients while maintaining the high production standards of the main campaign.
Our partnership extends far beyond the screen through ongoing social media management and digital ads. We’ve maximized the campaign’s ROI by bringing the Debt Monster and commercial talent into the real world for "man on the street" interviews about financial struggles. By blending these fun and engaging field segments with polished studio updates and behind-the-scenes Monster appearances, we keep Century Law Firm’s feed engaging, relatable, and consistently top-of-mind.
Scope
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2 Day Shoot - 4 locaions
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2 Day Studio shoot
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1 Location and studio shoot per month for Social Media
Deliverables
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(2) 30 sec TV commercials
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(2) explainer videos
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1x a month shoot to capture social media and ad content
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Daily posting to Instagram & TikTok
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Run social media ads and reporting
Social Media Marketing for Law Firms
Partnering with Bennett Creative, Austin's social media agency, allows your firm to build instant authority and turn casual scrollers into loyal clients. Social media marketing for law firms is the most effective way to humanize your practice and showcase your winning track record to the Austin community. By delivering consistent content, your firm stays top-of-mind and ensures you are the first call made when a local legal need arises.
Effective attorney social media marketing is about more than just visibility; it’s about building a digital presence that commands authority and converts. For law firms in Austin and beyond, social media serves as a high-impact stage to showcase winning case results and humanize their practice. By consistently delivering strategic, video-first content on platforms like Instagram and LinkedIn, firms can bypass traditional gatekeepers and establish the direct trust necessary for potential clients to take action.
Bennett Creative stands apart as an elite production company because we don’t just make videos—we architect complete, high-impact campaigns. We understand that a disconnected marketing strategy leads to wasted budget and diluted brand authority. Instead, we act as a strategic partner, ensuring that every piece of content—from high-energy TV commercials to scroll-stopping social media reels—works in perfect harmony to build a formidable brand identity.
Our unique production-first philosophy means your firm benefits from a cohesive visual ecosystem. We design and execute explainer videos that simplify complex legal concepts and digital ads that drive high-ROI leads, all while maintaining the same cinematic quality found in our broadcast television spots. This unified approach creates a halo effect for your firm, ensuring that whether a client sees you on a premium television screen or a smartphone, the experience is unmistakably professional.
Choosing Bennett Creative as your Austin social media agency for attorneys means moving beyond the outdated tropes of the past. We focus on strategic storytelling that resonates with the local community, utilizing our in-house team to handle everything from scriptwriting and casting to post-production and ad management. By integrating your social media, video production, and digital advertising into one streamlined flywheel, we help your law firm dominate the market and stay top-of-mind.
Social Media Ads for Law Firms
Strategic social media ads for law firms have become the ultimate equalizer for attorneys looking to capture high-intent leads without waiting months for organic growth. Unlike static billboards or generic radio spots, targeted social ads allow your firm to appear directly in the feeds of Austin residents who are actively seeking legal guidance or have recently experienced a life-changing event. By utilizing the advanced demographic and geographic targeting of platforms like Facebook and Instagram, we ensure your ad spend is laser-focused on the specific practice areas—whether personal injury, family law, or criminal defense—that drive your firm’s highest ROI.
At Bennett Creative, we take attorney social media advertising to the next level by treating every ad as a high-performance conversion tool. Most agencies simply boost posts and hope for the best, but we build custom ad accounts designed to act as a revenue-generating flywheel. We combine cinematic production value with data-driven testing, running A/B variations of scripts and visuals to see exactly what makes your audience stop scrolling and start clicking. This meticulous approach ensures your firm doesn't just get likes, but gains a steady stream of qualified consultations and signed cases.
The true power of partnering with our Austin social media agency for attorneys lies in the seamless integration of our ad creative. Because we handle everything from the initial strategy and scriptwriting to the final edit and ad management, your social media ads will feel like a premium extension of your brand. Whether it’s a 15-second quick-tip video or a high-stakes client testimonial ad, the quality remains consistent with your TV commercials and website content. This professional cohesion builds immediate trust, positioning your firm as the most reliable choice in a crowded digital market.
