Thomas J. Henry, Super Bowl Commercials
Behind the scenes of the motion graphic commercials for Thomas J. Henry's Super Bowl LVII attorney ads.
Creative
If you drive a car on a freeway or own a TV, you can't miss the Thomas J. Henry marketing spread in Texas. So we were excited to connect with them about creating some motion graphics commercials for Super Bowl LVII. They approached us wanting a cinematic, Marvel-esque motion graphics spot created from a handful of pre-shot photo and video assets, plus creative direction from our team.
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We pulled inspiration from Marvel intro sequences - one was a blend of Dr. Strange and Daredevil - and ESPN's “30 for 30” intro-sequence.
Scope
Our Creative Director and Head Animator, Dorothy Bennett, led our motion graphics team. We used a combination of client assets, stock footage, and custom graphics
Deliverables
(4) 30-sec commercials
Thomas J. Henry - Super Bowl Ads
Director / Animator - Dorothy Bennett
Motion Asst. / SFX - Charlie Boothby
3D Motion / SFX - Ryan Scanlin
We were honored to collaborate with Thomas J. Henry, a true legal legend across Texas. For years, his firm has advocated for countless individuals, building a reputation for dedication and results. To us, Thomas J. Henry is more than just a client; he's one of the biggest and most recognizable brands in the Lone Star State. It was a privilege to craft Super Bowl commercials that reflect the power and reach of his work, and we look forward to continuing to tell the story of a firm that consistently champions the rights of Texans.
We’ve had the distinct honor of partnering with Thomas J. Henry, a name that stands tall across Texas. He built a brand. A big one. Not just a firm, but a symbol of fighting for what's right. We crafted commercials for the Super Bowl, carrying his message to a wide audience. It was a privilege to work with a legal legend who embodies dedication and impact. This collaboration means something. It's about working with a true force in the legal world, a name Texans trust. We’re proud of the work, and the story we continue to tell together.
