Brand Explainer Video
Super Coffee CTV/OLV Commercial
Some things never change.. like true candid brotherly fights over the last bottle of Super Coffee in the fridge! Watch until the end to see who wins the battle for the bottle.
Last month, Super Coffee came to us with the challenge of producing a memorable and educational 15-second and 30-second for their CTV/OLV commercial spot that could also be repurposed across other marketing channels! We've done a few spots for them in the past, so we were so excited to link up with them again for this one.
For this commercial, we were tasked with filming a compelling reason-to-believe Super Coffee spot on "What Makes it Super?" The goal of this campaign was to educate consumers on the product benefits, emphasizing its zero sugar and low calories.
We had so much fun working with Jimmy, Jake, Jordan, and the rest of the team at Super Coffee. Huge thanks to the amazing crew that made this shoot a success!
Director / DP - Andrew Bennett
Producer - Chaitlin Bell
Sound - Drew Silverman
Gaffer - Isaac Rowry
Grip - Jorge Bulness
Edit / Graphics - Ryan Scanlin
Color Edit - Blake Mendoza
BTS Photo/Video - Elise Webb
The DeCicco's - Jimmy, Jake, and Jordan, and Mom
The Power of Storytelling in Explainer Videos
For this commercial, we focused on telling the story of three brothers (founders of Super Coffee) reminiscing childhood and their "Super Mom" teaching them the importance of healthy eating/drinking habits. We wanted to capture those real, unfiltered moments between siblings that make us all laugh and feel nostalgic. So we threw in some genuine brotherly interactions to really bring the story to life!
By incorporating real, relatable moments between the brothers and their mother, they're able to capture the audience's attention. This is a prime example of how the power of storytelling can elevate explainer videos and other forms of content to the next level.
Storytelling involves creating relatable stories that evoke emotions and engage the audience. Direct advertising no longer elicits a strong response from the audience, so storytelling has become a popular alternative.
Catchy stories in which the audience can either relate to or sympathize with the main character can be a powerful way to engage and connect with viewers. To create a deeper emotional connection with your brand's audience, utilize the power of storytelling in your explainer videos.
How to Repurpose Video Content Across Different Marketing Channels
If you're not repurposing your video content across different channels, you're missing out on a major opportunity. Repurposing video content is a smart move because it saves you time and money - you don't have to create entirely new content for each platform. Plus, when you adapt your videos for different platforms, you'll reach a wider audience and drive up engagement.
But that's not all - repurposing video content can also help you establish a consistent brand image across all your channels. By using the same messaging and visuals in your videos, you'll reinforce your core values and messaging with your audience, making your brand more memorable and recognizable.
So, if you want to boost your brand's reach, engagement, and consistency with video content you can repurpose across different marketing channels, reach out to Bennett Creative today!
Behind the Scenes
In need of a top-notch video production company to create a 15-second or 30-second commercial for your CTV/OLV spot?
Our experienced team of production experts and animators specialize in crafting custom video content that effectively captures and communicates your brand's message. We work closely with each client to understand their unique needs and develop a personalized strategy that aligns perfectly with their goals. Contact us today for a quote and let us help bring your vision to life!
At Bennett Creative, we're an Austin-based video agency that specializes in bringing your brand's visual message to life through expert videography and animation. With over five years of experience, we've had the pleasure of working with some truly incredible brands, including Square, Tesla, Indeed, Dell, Kendra Scott, and Absolut Vodka.
Our streamlined production process is designed to provide a turnkey solution that combines creativity and professionalism in equal measure. We offer a wide range of services, including scripting and storyboarding, talent casting, location scouting, set design, wardrobe styling, cinema cameras and lighting, full post-production, and animation and motion graphics. Whatever you need, we've got you covered!