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Sharpen

Brand Video & Photos for Edu-Tech Platform

Video Production for Sharpen Education Brand

We are excited to see Sharpen officially launched! It's always a good feeling to go to your client's new website and see your photo & video work in action. The state of education in the US is not great, with 66% of American students not reading at grade level. However this educational tech company is seeking make a big impact on reading proficiency by distilling the last 20 years of reading science into an easy-to-use digital platform for kids and parents. We are proud to partner with Sharpen to produce these videos and photos. 

Turnkey Video & Photo Content Production

Bennett Creative did a turnkey production with video, motion graphics and photography assets delivered. We handled concepting, scripting, storyboarding and casting. Then we flew up to Ithaca, NY where we scouted locations and linked up with a local crew for 2.5 days of filming and photography. Lastly, we brought the footage back to Austin to provide full post-production support through editing, motion graphics, sound design and color. 
Thank you to the awesome cast and crew that helped make this project a success. Thank you to Sharpen for having us on board. Congratulations on your big launch!

Ask About a Video Package for your Tech Startup

In the digital age, video is one of the most engaging and accessible mediums for conveying complex technical information. It allows tech companies to showcase their products and services in action, making it easier for potential customers to understand their value proposition. Video content can humanize tech companies by putting faces and voices behind the brand. This personal connection can build trust & credibility, especially when experts & thought leaders share their insights & knowledge through video.

Video content is highly shareable on social media platforms, expanding a tech company's reach and increasing brand awareness. It's a powerful tool for marketing and can help establish a strong online presence. Video content can also be used for customer support and training, improving user experiences and reducing the need for extensive written documentation. Overall, good video content is essential for tech companies to effectively communicate, market, and connect with their target audience in today's digital landscape.

Videos Edits made for Sharpen Ad Campaigns

Brand Photography
Austin Video Production Commercial Photographer Andrew Bennett Creative Marketing

Tech companies must publish new video content frequently for several crucial reasons. In the fast-paced world of technology, staying relevant and competitive requires an agile approach to content creation:

  1. Demonstrating Innovation: Technology evolves rapidly, and frequent video content updates allow tech companies to showcase their latest innovations, products, and features. This keeps existing customers engaged and attracts new ones, showing that the company is at the forefront of industry advancements.

  2. Educating the Audience: Tech products often require explanation and tutorials. Frequent video content can provide valuable insights, tips, and how-tos, helping users make the most of their investments. It also reduces support queries by addressing common issues proactively.

  3. Building Brand Trust: Consistent video content production signals reliability and commitment. Customers are more likely to trust a company that regularly communicates and shares its expertise, creating a stronger brand reputation.

  4. Social Media Visibility: Frequent video updates on platforms like YouTube, Facebook, and Instagram keep the company's social media presence active and engaged. This leads to increased organic reach, as platforms often prioritize accounts that produce regular, engaging content.

  5. Adapting to Trends: Tech trends can change rapidly. Frequent video content allows tech companies to adapt to these shifts quickly. For example, a new technology trend may require a video series, webinar, or product demo to address market demand.

  6. Competing in SEO: Search engines favor fresh, relevant content. Regularly updated video content can improve a company's search engine rankings, making it more discoverable to potential customers.

  7. Feedback and Iteration: Frequent video content provides an opportunity for companies to receive feedback from their audience. This feedback loop helps refine products and services based on real-world user experiences.

  8. Engaging Different Audiences: Tech companies often have a diverse user base. Frequent video content can cater to various segments within the audience, addressing specific needs and preferences.

  9. Establishing Thought Leadership: Sharing insights and expertise through video can help tech companies establish themselves as thought leaders in their industry. Regularly addressing industry trends, challenges, and solutions can build credibility.

  10. Competitive Advantage: In a crowded tech market, the ability to consistently produce high-quality video content sets a company apart from competitors. It shows dedication to customer engagement and positions the company as a market leader.

In conclusion, frequent video content production is a strategic imperative for tech companies. It enables them to maintain a competitive edge, build trust, educate their audience, and stay relevant in an ever-changing industry landscape. By leveraging video content effectively, tech companies can foster stronger connections with their customers and prospects while positioning themselves as industry leaders.

Tech companies require high-end photography for their websites and social media channels for a multitude of reasons, each contributing to their overall success in the digital landscape:

  1. Visual Appeal: High-quality photographs enhance a tech company's website and social media profiles, making them visually appealing and inviting to users. Stunning images can capture attention and create a positive first impression.

  2. Professionalism: High-end photography conveys professionalism and attention to detail. It shows that the company invests in its brand image and cares about the quality of its products or services.

  3. Product Showcase: Tech products are often intricate and sophisticated. High-quality images can effectively showcase their design, features, and functionality, helping potential customers make informed decisions.

  4. Brand Consistency: Consistent, high-quality imagery across a tech company's digital platforms reinforces brand identity and recognition. It ensures that the brand's message is conveyed consistently, building trust among the audience.

  5. Storytelling: Images can tell a compelling story about a tech product or service. They can demonstrate how a product integrates into users' lives, highlighting its benefits and value.

  6. Social Media Engagement: In the competitive realm of social media, eye-catching images are essential to grab users' attention as they scroll through their feeds. High-end photos are more likely to be shared and engaged with, increasing a company's social media reach.

  7. User Experience: On websites, high-quality images contribute to a positive user experience. They help users navigate the site, find relevant information, and understand the company's offerings more effectively.

  8. Competitive Edge: In the tech industry, where innovation is paramount, high-quality visuals can set a company apart from its competitors. They can help position the company as a leader and innovator.

  9. Search Engine Optimization (SEO): High-quality images, when properly optimized with descriptive alt text and relevant keywords, can improve a tech company's search engine rankings. This can lead to increased organic traffic to their website.

  10. Advertising and Marketing: For tech companies, advertising campaigns often rely on captivating visuals. High-end photography is essential for creating compelling advertisements that resonate with the target audience.

  11. Product Launches: When launching new products or services, stunning images generate anticipation and excitement among potential customers. They can be used in teasers, countdowns, and promotional materials.

In summary, high-end photography is a critical asset for tech companies looking to succeed in the digital age. It enhances their online presence, communicates professionalism, and helps showcase their products and brand identity effectively. The investment in high-quality visuals pays off in improved engagement, user experience, and overall brand recognition.

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