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MALK Holiday Nog Product Photography by Austin Commercial Photographer Andrew Bennett

MALK

Stop Motion Animation, Video, Photography and a Time Square Billboard for MALK

Holiday Nog Reels for MALK!

We have done a number of projects with our friends at Door No. 3, so we were ecstatic to collaborate with them again for their client, MALK, on this photo, video and stop motion content batch.

 

If you haven't tried MALK yet, you should. It is the cleanest almond or oat milk out there. For a limited time, they are also serving Almond Nog! This stuff is delicious alone, in coffee, in cereal. One of the benefits of shooting content for a beverage company is all the free product :-)

Stop Motion is Always Eye-Catching

We are suckers for stop motion. It's such a fun medium to work in. It's also a great way to stick out on a newsfeed because it has a unique look. We hosted the DN3 and MALK team at our studio in Austin, TX for a couple days as Dorothy directed us through in the frame by frame styling of each setup.

 

Big shout out to our props stylist, Caitie Osborn, for making every setup special. 

Hey Mom, We're in Times Square!

The biggest pay off of this MALK project was getting to see our work displayed in one of the most coveted advertising venues in the world - Times Square.

 

Our stop motion work was displayed on one of the largest billboards in Times Square - the Express screen. The billboard is over 18 stories tall with 8,500 square feet of digital signage. The MALK ad ran over a month during the holidays garnering over 1.5 million impressions a day.

 

Not everyday do you get to see your work in Times Square, and when you do it's pretty incredible. Thank you for everyone who made this project come to life!

Let's get Nog-stalgic

Last but not least, we were given a really from prompt/challenge to emmulate an old Borden Egg Nog commercial from the 1960's. It's a black and white video where we rotoscoped out the bottle, a la Pleasantville, and matched the grainy footage with time period music and voiceover. Mmmmm Malk!

Product Photography
Austin Video Production Commercial Photographer Andrew Bennett Creative Marketing

Bennett Creative is proud to be one of the only stop motion studios in Austin. It's one of our favorite mediums to product content. Stop motion animation serves as a unique and highly effective medium for marketing content, delivering a distinctive visual appeal that sets it apart in the crowded landscape of digital advertising. One of its key strengths lies in its ability to captivate audiences through a nostalgic lens. The traditional, hands-on nature of stop motion harks back to a time when animation was a meticulous craft, resonating with viewers and instilling a sense of authenticity that can be lacking in more modern, digital approaches.

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Furthermore, the meticulous attention to detail required in stop motion projects translates into a high level of craftsmanship. This commitment to quality enhances a brand's image, as the audience recognizes the effort invested in the creation of the content. The handmade feel of stop motion can convey a sense of trustworthiness, distinguishing a brand in a market saturated with digital productions.

The timeless quality of stop motion animations ensures a lasting impact. Unlike fleeting trends, the charm of stop motion remains relevant over time, providing longevity to marketing campaigns. This enduring appeal allows brands to repurpose and share stop motion content across various platforms without fear of it quickly becoming outdated.

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