AdQuick
Brand Explainer Video
AdQuick "Support Group" Video
One word for you. Billboards. Say goodbye to the headaches of out-of-home advertising!
Recently, we teamed up with AdQuick to produce a memorable and humorous commercial that will serve as an awareness spot in its short forms, and a consideration explainer video in its long form.
Our team contributed the concept, script, set design, casting, location scouting, filming, and post-production. The creative concept for this video project focuses on a support group that aims to assist hopeless digital marketers in optimizing their sales funnels.
We had a blast working with Adam, Chris, and the rest of the team at AdQuick. Huge thanks to our killer production crew who made this entire project come to life!
Austin Art Direction and Set Design
For the set design, we brought on The Kummerl Twins to lead the set design for this support group inspired commercial.
The art approach involved creating a vintage and old-school support group setting, while also maintaining a welcoming style by incorporating vibrant colors into the signs, tablecloths, and chairs. The objective of the art direction was to bring optimism into this dark environment where advertisers are coming forward with their stories.
What is an Explainer Video?
Explainer videos like these are our bread and butter, and our favorite shoots to produce. They are the ultimate storytellers, using a combination of visuals, audio, and text to make information engaging and memorable.
And the best part? Explainer videos are not only informative, but they're also fun! With their colorful animations, engaging voiceovers, and catchy music, they're sure to leave a lasting impression on your audience.
Overall, explainer videos are a powerful marketing tool that can help businesses effectively communicate their value proposition and drive engagement and conversions.
PRODUCTION
Director - Andrew Bennett
Producer - Chaitlin Bell
DP - Blake Mendoza
AC - Jacob Voss
Gaffer - Peter Klemek
Grip - Stephen Laughrun
Swing - Isaac Rowry
Sound - Ryan Scanlin
Set Designer - Kayla Kummerl
Set Dresser - Victoria Terrell
Art Assistant - Adam Arasteh
Wardrobe - CJ Bierscheid
HMU - Shanae Coffman
DIT - Charlie Boothby
BTS Photo/Video - Elise Webb
PA/BTS Photo - Aidan Ross
PA - Jorge Bulness
PA - Bret Huston
POST
Editor / Motion Graphics - Charlie Boothby
Asst. Editor - Bret Huston
Illustrator / Animator - Dorothy Bennett
Colorist - Blake Mendoza
TALENT
Matthew B Henry, Matt Ramirez, Leah Luna, Richard Cerato, Lara Williams, Lynn Miller, Terrance Stevens, Chris Gadek, Erika Guillory
Storyboards
Behind the Scenes
Bennett Creative is an Austin-based video production and animation company that specializes in helping businesses of all sizes to craft their visual message through videography.
Our team of experienced production team and animators work closely with each client to understand their unique needs and develop a custom video production strategy that aligns with their branding goals.
Based in central Austin, Bennett Creative is a video agency that specializes in crafting visual messages through video and animation for brands of all sizes. Over the past five years, we have collaborated with notable brands such as Tesla, Square, Indeed, Dell, Absolut Vodka, and Kendra Scott, which has enabled us to develop a streamlined production process.
Our services are designed to provide a turnkey solution that includes creativity and professionalism in equal measure. Some of the services we offer include: scripting and storyboarding, talent casting, location scouting, set design, wardrobe styling, cinema cameras and lighting, full post-production, and animation and motion graphics.