AdQuick, Brand Explainer Video
Behind the scenes on a two-day shoot in Austin, Texas to film commercials and a brand explainer video for AdQuick, complete with custom set.
Creative
We teamed up with AdQuick to produce a memorable and humorous commercial that will serve as an awareness spot in its short forms, and a consideration explainer video in its long form.
Our team contributed the concept, script, set design, casting, location scouting, filming, and post-production. The creative concept for this video project focuses on a support group that aims to assist hopeless digital marketers in optimizing their sales funnels.
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We brought on The Kummerl Twins to lead the set design for this support group inspired commercial. The art approach involved creating a vintage and old-school support group setting, while also maintaining a welcoming style by incorporating vibrant colors into the signs, tablecloths, and chairs. The objective of the art direction was to bring optimism into this dark environment where advertisers are coming forward with their stories.
We had a blast working with Adam, Chris, and the rest of the team at AdQuick. Huge thanks to our killer production crew who made this entire project come to life!
Scope
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(1) production day in studio to build the set
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(1) day filming
Deliverables
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(1) 2:30-min brand explainer
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wide, square and vertical for social media​
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(6) 30-sec cut downs
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square, vertical and wide​
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(6) 15-sec cut downs​
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square, vertical and wide​
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Storyboards!
At Bennett Creative, we storyboard every commercial like it’s a comic strip for your brand. This way, you know exactly how the magic will unfold before the cameras roll. It keeps everyone on the same page, prevents “wait, what are we filming again?” moments, and guarantees a polished final product that lands.
Explainer videos like these are our bread and butter, and our favorite shoots to produce. They are the ultimate storytellers, using a combination of visuals, audio, and text to make information engaging and memorable.
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And the best part? Explainer videos are not only informative, but they're also fun! With their colorful animations, engaging voiceovers, and catchy music, they're sure to leave a lasting impression on your audience.
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Overall, explainer videos are a powerful marketing tool that can help businesses effectively communicate their value proposition and drive engagement and conversions.
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Bennett Creative is an Austin-based video production and animation company that specializes in helping businesses of all sizes to craft their visual message through videography.
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Our team of experienced production team and animators work closely with each client to understand their unique needs and develop a custom video production strategy that aligns with their branding goals.
Based in central Austin, Bennett Creative is a video agency that specializes in crafting visual messages through video and animation for brands of all sizes. Over the past five years, we have collaborated with notable brands such as Tesla, Square, Indeed, Dell, Absolut Vodka, and Kendra Scott, which has enabled us to develop a streamlined production process.
Our services are designed to provide a turnkey solution that includes creativity and professionalism in equal measure. Some of the services we offer include: scripting and storyboarding, talent casting, location scouting, set design, wardrobe styling, cinema cameras and lighting, full post-production, and animation and motion graphics.