OLLY Vitamins
Behind the scenes on a two-day shoot in Austin, Texas with a custom set design, capturing product and explainer videos.
Creative
The objective for this project was shoot a handful of product videos on monochromatic sets that matched up with the vitamin for each spot. Our friends at OLLY Vitamins gave us an amazing opportunity to deploy all of our favorite elements of video production in this series. Including building 4 custom sets!
We did two days of pre-production and two days of shooting. On the first day, the art team loaded into St. Elmo's studio in South Austin and started building and painting. We enlisted Joscelyn Ponder as art director. Shout out to her phenomenal team for all the effort that went into these builds.
Wardrobe was also a huge factor in the whole look. We wanted each video to have a really tight color scheme. Jane Black made some great selections, and we even had a tailor onset to ensure everything fit perfectly for lighting.
This was our biggest project of the year, but also the most rewarding. We love how these turned out and want to say a big thank you to the amazing crew that helped make it come together.
Scope
-
(2) Days of Production/Set Building
-
(2) Days Studio Filming
Deliverables
-
(7) 30-sec eCommerece explainer videos
-
(7) 15-sec cutdowns​
-
Q: How do you make an eComm video really stand out?
Build your own set and add in a custom motion font! For the Olly project we chose four unique indoor looks and gaffer Peter Klemek added accents with practicals and flares where he could. In the office, Dorothy Bennett worked magic in the motion graphic design. This set popped and was a blast to be on.
Need a professional video production company to create marketing content? Bennett Creative has collaborated with hundreds of brands to help them tell their story through photo & video. In the realm of e-commerce, videos play an indispensable role in product sales. They provide an immersive and dynamic experience that static images alone cannot replicate. Videos showcase products from various angles, highlight features in action, and offer context on size and functionality. This interactive engagement fosters trust, boosts conversions, and offers potential buyers a clearer understanding of what they're investing in.
Bennett Creative listens to your branding goals and crafts custom motion graphics packages to make sure your website and social media are set apart from the competition. Motion graphics elevate video engagement by infusing creativity and information in a visually compelling format. Dynamic animations, text overlays, and captivating transitions capture viewers' attention, conveying complex concepts succinctly. These elements enhance storytelling, emphasize key points, and create a memorable viewing experience. Motion graphics amplify the impact of videos, making them more shareable and effective for conveying messages.
