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  • Writer's pictureElise Webb

Why Dentists Need to Use Videos in Their Marketing

Cosmetic Dentistry Photography

Dentists, like any other business, need to use marketing strategies to reach potential patients and grow their practice. In today's digital age, video marketing has emerged as a highly popular and effective marketing tool. Not only does it help to captivate audiences, but it also fosters trust and amplifies conversions.

Here are 5 reasons why dentists need to use videos in their marketing:


1. Videos are Engaging

Videos have become the most engaging type of content on the internet. People are more likely to watch a video than to read a long article or text-based content.

The beauty of videos is that they have the power to capture the viewer's attention and communicate a message in a visually appealing and entertaining way. Dentists can use videos to educate their patients about oral health, demonstrate procedures, and showcase their services.

2. Builds Trust

Trust is a critical factor in the relationship between a patient and their dentist. Patients need to feel comfortable and trust their dentist before they decide to undergo a procedure.

By showcasing the dentist and their team in action, highlighting their skills and experience, and featuring testimonials from happy patients, videos can help to establish that crucial trust factor. Seeing the dentist and their team in a video can help potential patients feel more comfortable with them and create a sense of familiarity even before their first appointment.

Cosmetic Dentistry Photography Builds Trust with Patients

3. Helps with SEO

Video content has been found to be more effective in boosting SEO than text-based content. By creating videos that are optimized with relevant keywords, titles, and descriptions, dentists can give their website's visibility a major boost and attract a whole bunch of potential patients to their site.

As you can see here, Google displays video content above the all-text results.

Use Video Content to help boost your SEO

4. Demonstrates procedures

Many dental procedures can be daunting and intimidating for patients, especially if they don't know what to expect. But dentists can ease their patients' fears by creating videos that demonstrate procedures.

This way, patients can see exactly what will happen during their appointment and feel more at ease. Plus, videos are a great way for dentists to show off their skills in specialized procedures, which can be a real draw for patients who need that kind of care.

Use video content and photography for dental clinics to demonstrate procedures

5. Increases engagement

Videos are more shareable and likely to be shared than text-based content. By creating videos that are both entertaining and educational, dentists can encourage their patients to share them with their friends and family, which is a great way to expand the practice's reach and visibility.

Dentists can use video to increase engagement

By now, I hope you've caught on to just how crucial video marketing can be for your dentistry business. Videos can help to engage patients, build trust, boost SEO, demonstrate procedures, and increase engagement.

When you do it right, video marketing can help you achieve your specific goals and yield some seriously impressive ROI. As digital marketing continues to dominate the landscape, dentists who make use of videos in their marketing strategy are setting themselves up for success.

If you're already convinced that video marketing is the way to go, then don't wait any longer - incorporate it into your marketing strategy for this year. Contact Bennett Creative today for a quote!

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