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Software Explainer Video Animation
with Custom Illustration

Ideoclick is a savvy system to help online vendors meet all

compliance checks necessary for running a successful business.

At Bennett Creative, we never use templates. Each frame of this video was hand-illustrated by our lead animator, Dorothy Bennett. We loved working the Ideoclick brand identity to make an animated video suited just for them. 

IdeoClick - Software Explainer Video

Scripting/Storyboarding: MerryGood
Illustration: Dorothy Bennett
Animation: John Ruiz and Dorothy Bennett
Sound Design: Andrew Bennett

We are an Austin-based 2D motion studio with a team of designers and motion graphics artists ready to make your brand pop. Animation is a valuable tool for creating software videos due to its ability to simplify complex processes and enhance user understanding. Through animated visuals, intricate software functionalities and interfaces can be presented in a clear and engaging manner, facilitating better comprehension. Additionally, animation enables seamless demonstration of dynamic interactions and transitions, which might be challenging to convey through traditional screen recordings. Its versatility allows developers and instructors to craft captivating tutorials, product demos, and instructional materials, enhancing user experiences and promoting effective learning.

We work with business owners and marketing directors to create compelling visual stories to promote their message. Motion graphics are invaluable for crafting compelling software marketing videos. Their dynamic nature and visually captivating elements grab viewers' attention, boosting engagement and retention. With motion graphics, software features and benefits can be showcased in an exciting, easy-to-digest manner, persuading potential users to explore further. The ability to infuse brand identity into the visuals enhances recognition and brand loyalty. Moreover, motion graphics allow for seamless integration of text, graphics, and animations, creating a cohesive and polished marketing video that leaves a lasting impression on the audience.

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