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Bennett Creative Commercial Photo shoot and video shoot for Amy Myers, MD

Amy Myers, MD Product Photography

Two-day shoot in Austin, Texas to capture batch product and lifestyle photos, demo videos and video b-roll.

Bennett Creative Commercial Photo shoot and video shoot for Amy Myers, MD

Creative 

AMMD by Amy Myers MD, did a brand refresh and needed photographs of the new product for their website. We hit the ground running, talent scouting as well as location scouting on Austin's East Side, scoring a really cool house. This project was two days, one in studio for products and one day in the house for lifestyle shots.

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AMMD is know for their clean ingredients and wanted product photos to match that aesthetic. The vibe was sharp clean lines and simple styling.

 

The studio shoot included product and ingredient photos with an Art Director and eight demo videos. On location was a full lifestyle shoot with the talent and products. Day two was mostly photos with some b-roll video capture.

Scope

1 day studio shoot

1 day location shoot

2 month turnaround 

Deliverables

135 edited product/stylized ingredient photos

100 edited lifestyle photos

(8) product demo videos

(15min) edited b-roll stringout

Multiuse Content!

We delivered  8 videos of talent demonstrating how to use AMMD product and a 15 minute stringout of b-roll, perfect for cutting down for content on a website or social media. 

Bennett Creative Austin Digital Marketing Agency
Austin Video Production Commercial Photographer Andrew Bennett Creative Marketing

In the wellness industry, trust and authenticity are everything. Whether launching a new brand or undergoing a rebrand, high-quality commercial photography and video are essential for establishing credibility and building a strong connection with your audience. Consumers are drawn to brands that visually communicate their values, product benefits, and overall lifestyle appeal. Professionally captured images and videos help create an aspirational yet attainable vision that aligns with your brand’s mission, making it easier to engage and convert potential customers.

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A fresh brand identity requires cohesive and visually compelling content across all marketing channels. Updated product photography ensures consistency on your website, social media, packaging, and advertising, reinforcing a strong and recognizable brand presence. Wellness brands thrive on storytelling—whether it’s showcasing ingredients, demonstrating product benefits, or capturing the essence of a holistic lifestyle. Video content, in particular, allows you to bring your products to life, providing dynamic demonstrations, testimonials, and behind-the-scenes glimpses that build authenticity and trust.

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Staying competitive in the wellness space means keeping up with trends and consumer expectations. High-quality visuals instantly elevate a brand’s perceived value and position it as a leader in the industry. A brand refresh with new photography and video content ensures that your business remains relevant, modern, and in tune with your audience’s evolving needs. Whether launching a new product line, refreshing outdated visuals, or introducing an entirely new aesthetic, professional content helps you stand out in a crowded market.

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Beyond aesthetics, compelling product imagery and video directly impact sales and engagement. Clear, professional visuals increase conversions by helping customers make informed purchasing decisions. They also drive social media engagement, enhance ad performance, and improve website retention rates. Investing in professional commercial photography and video isn’t just about looking good—it’s about building trust, increasing visibility, and ultimately driving business growth.

Wellness brands require high-end product photography to establish a strong digital presence and attract their target audience. High-quality visuals enhance websites and social media profiles, creating an inviting and professional first impression. Stunning images showcase product details, textures, and packaging, helping consumers connect with the brand and make informed purchasing decisions.

 

Consistency in imagery across all digital platforms reinforces brand identity, builds trust, and ensures a cohesive visual narrative. In the competitive wellness industry, where aesthetics and credibility are key, professional photography sets a brand apart by showcasing quality, authenticity, and innovation.

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Engaging visuals are also crucial for driving social media engagement and marketing success. Eye-catching images increase shares, likes, and interactions, helping brands expand their reach and visibility. On websites, professional photography improves user experience, making it easier for visitors to navigate, understand product offerings, and feel confident in their choices.

 

SEO anyone?  Well-optimized images contribute to better search engine rankings, boosting organic traffic. Whether launching new products, running ad campaigns, or maintaining a strong online presence, high-end photography is an essential investment that enhances credibility, drives sales, and strengthens a brand’s long-term success.

Bennett Creative Austin Video Production Agency
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