Top 3 Benefits of Working with Animation Companies
There are many different ways to make a marketing video these days. No longer are you confined to just television commercials. With the expansion of the internet, you can create an entire channel for your business on YouTube, or share short snippets through your social media platforms like Instagram, Twitter, and Facebook. Because of this wide range of platforms, you also have a wide range of video styles. One such example is motion graphics or animation. Here are three great benefits of working with animation companies to create marketing videos.
1. Saves Money
Traditionally, you would have to hire actors, rent a location, apply for permits, and hire the video production crew to shoot the video, then edit it down into a usable commercial. Although all of these make for a great video, they are also quite expensive. If you're working with a simpler budget, an animation studio might be the way to go.
2. Targets Different Personas
With traditional video being so expensive, it's costly to shoot multiple versions to target your different customers. However, animation companies can create several versions of the same message to appeal to your different audience personas in a unique way for a fraction of the cost.
3. Explains Difficult Concepts Easily
For complex products or niche services, you might be facing an audience that says "I don't even know what you do. Why should I pay for it?" With animated videos, you can easily break down the specifics of how to use your product, or use analogies to explain your services in a way that makes it easy for your audience to understand.
Contact Bennett Creative Today!
To learn more about how your company can benefit from animated marketing videos, please contact us at Bennett Creative today!